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Simply accelerating fast in a straight line is not enough for BMW

In the all-electric BMW i4, an optimum balance between a range of disciplines ensures the sporty flair that is the hallmark of the brand. Integrated BMW development expertise for precise…

BMW announces BMW Digital Key Plus with Ultra-Wideband technology coming to the BMW iX

BMW Digital Key Plus offers customers a convenient and secure keyless access system. Munich. As one of the pioneers in the use of a smartphone as a digital vehicle key since…

BMW launches company car driver loyalty scheme pilot

BMW launches UK’s first corporate customer loyalty scheme: Inside Edge Designed to improve BMW driver’s life on the go and at home Full programme will launch in Q1 2021 and…

BMW launches company car driver loyalty scheme pilot

BMW launches UK’s first corporate customer loyalty scheme: Inside Edge Designed to improve BMW driver’s life on the go and at home Full programme will launch in Q1 2021 and…

The perfect example of synergies between real-world motorsport and sim racing: the BMW M4 GT4

BMW Motorsport SIM Racing introduced the BMW M4 GT4 on the platforms iRacing and Assetto Corsa Competizione in 2020.  Development of digital BMW M4 GT4 in extremely close collaboration with…